Shoes Tic is an Egyptian footwear e-commerce brand built around a simple philosophy: "Making sports and trendy shoes more accessible to everyone with no worries or hassle." The brand targets young Egyptian consumers — particularly those passionate about sneaker culture, street style, and fashion-forward footwear.
The brand competes in Egypt's increasingly crowded footwear e-commerce space — a market that has expanded rapidly with mobile commerce and a younger generation that prefers discovering and buying shoes online.
The targeting strategy prioritized in-market behavior over broad demographic assumptions. Rather than reaching people who simply "like fashion," campaigns targeted users exhibiting active shopping signals — recent product searches, competitor engagement, and online purchase behavior.
The creative strategy placed lifestyle ahead of the product. Rather than leading with catalog-style product shots, campaigns built visual stories around how the shoes fit into the target audience's daily life — street scenes, casual outings, and self-expression moments. This approach positioned Shoes Tic not just as a cheap online option, but as a style-conscious destination for Egyptian sneaker buyers.
From awareness to conversion
Who this brand's ideal customer is
How we reached the right people
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