Runover is an Egyptian footwear e-commerce brand targeting young consumers who are into sneakers, street style, and trendy casual shoes. The brand operates in Egypt's rapidly growing online footwear market — a space driven by a digital-native generation that prefers discovering and purchasing shoes via social media rather than physical retail.
The brand competes in a visually saturated category where creative quality and audience targeting precision are the primary levers for paid social performance.
The strategy centered on building Runover as a culturally authentic sneaker brand — not a generic discount shoe store. This meant leading every campaign with lifestyle-first creative that placed the product inside the world the target audience already lived in: street scenes, daily movement, and youth culture moments.
Rather than leading offers with discount-first messaging, promotions were always framed within the brand identity — the offer was the final push, not the primary hook. A full-funnel architecture ensured cold audiences were acquired efficiently while warm and retargeting audiences were converted at significantly lower cost.
From awareness to conversion
Who this brand's ideal customer is
How we reached the right people
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