Note Cosmetics Case Study

📋
Overview

Note Cosmetics is a Turkish cosmetics brand with international presence that was looking to grow its market share in Egypt. The brand had established recognition in Turkey and other markets but needed a locally-adapted performance strategy to resonate with Egyptian consumers.

Our work focused on localizing creative messaging, understanding Egyptian beauty consumer behavior, and building a systematic performance framework for the local market.

🎯
Objectives

✦ Establish consistent ROAS above 3x in the Egyptian market

✦ Build brand awareness among Egyptian beauty consumers aged 18–35

✦ Localize creative strategy to resonate with Egyptian cultural preferences

✦ Reduce customer acquisition cost by 20%+ through audience optimization

✦ Build a loyal repeat customer base in the Egyptian market

⚡
Challenges

⚠️ International brand entering a crowded local market dominated by well-known Egyptian and regional brands

⚠️ Creative assets developed for Turkish/international markets did not resonate with Egyptian consumers

⚠️ Price positioning needed careful calibration for Egyptian purchasing power

⚠️ Building brand trust from scratch in a new market requires significant top-of-funnel investment

⚠️ Competition from heavily discounted local alternatives required strong value proposition messaging

🧠
Strategy

We built a market-entry strategy that prioritized brand awareness before pushing hard for conversions. The first 3 months focused on building recognition through video content featuring Egyptian beauty creators and locally-relevant messaging. Once brand recall was established, we shifted budget toward conversion campaigns.

Creative strategy emphasized quality and international credibility while maintaining Egyptian cultural relevance through Arabic copy and local talent.

⚙️
Execution

→ Developed Egyptian-specific creative briefs with local influencer and UGC content

→ Built brand awareness campaigns targeting Egyptian beauty interest audiences

→ Implemented phased budget allocation: 60% awareness (months 1-3), 40% conversion (months 4+)

→ Created collection campaigns by product category: lip, foundation, eye, skincare

→ Set up Google Shopping campaigns for search-intent traffic

→ Built retargeting audiences from video viewers and website visitors

→ Localized all ad copy to Egyptian Arabic dialect for better engagement

📈
Results

3.5x

ROAS

↓25%

CPA Reduction

+95%

Market Revenue Growth

2.8%

Avg CTR

3.0%

CVR

$180K+

Spend Managed

📊
Performance Metrics

ROAS 3.5x

CTR 2.8%

CVR 3.0%

Brand Recall High

CPA Efficiency ↓25%

💡
Key Learnings

💡 International brands entering new markets need 3+ months of awareness investment before conversion campaigns perform well.

💡 Locally-produced creative (Egyptian creators, dialect) dramatically outperforms adapted international content.

💡 Phased budget strategy (awareness → conversion) builds stronger audiences than immediate conversion push.

💡 Google Shopping is underutilized for cosmetics in Egypt — captures high-intent search traffic efficiently.

Note Cosmetics نوت كوزماتيكس

📋 Overview

🎯 Objectives

⚡ Challenges

🧠 Strategy

⚙️ Execution

📈 Results

📊 Performance Metrics

💡 Key Learnings