Nasayim Alhayat Case Study

📋
Overview

Nasayim Alhayat is a premium honey brand based in Saudi Arabia, selling a range of natural honey products through their Salla e-commerce store. The brand came to us with strong product quality but inconsistent digital marketing results and no clear performance framework.

Working in the KSA market requires understanding local consumer behavior — Saudis are highly active on Snapchat and Instagram, with peak activity in evenings and specific trust signals that differ from Egyptian consumers.

🎯
Objectives

✦ Achieve consistent ROAS above 4x across all platforms

✦ Build brand authority in the competitive Saudi honey market

✦ Optimize Salla store conversion rate alongside paid traffic

✦ Establish Snapchat as a primary performance channel for the 18–35 demographic

✦ Reduce cost per first purchase while improving average order value

⚡
Challenges

⚠️ KSA honey market has strong local trust issues — consumers prefer known brands or local recommendations

⚠️ Snapchat creative requirements differ significantly from Meta — required learning new creative formats

⚠️ Salla tracking integration needed custom GTM setup for accurate purchase event firing

⚠️ High CPMs on Snapchat required careful audience selection to maintain efficiency

⚠️ Product photography and UGC content needed to be reformatted for KSA audience preferences

🧠
Strategy

We built a KSA-specific strategy that treated each platform as having its own audience behavior. On Meta, we focused on value-based lookalikes of past purchasers combined with strong video creatives showing the harvest and quality story. On Snapchat, we leaned heavily into story-format video with local Arabic copy and strong CTAs.

We also identified that Snapchat drove higher AOV customers despite slightly higher CPA — which shifted our budget allocation strategy to optimize for LTV rather than just first purchase CPA.

⚙️
Execution

→ Custom GTM implementation for Salla with purchase value tracking and product category events

→ Built platform-specific creative briefs: horizontal for Meta, vertical story for Snapchat, 9:16 for TikTok

→ Launched 3-phase creative testing: hook testing → offer testing → landing page testing

→ Created KSA-specific audience segments based on local interests, behaviors and demographics

→ Implemented AOV optimization by promoting bundle offers to existing customer segments

→ Built a 7-day post-purchase Retargeting sequence for upsells and cross-sells

→ Weekly performance review with ROI analysis per platform and budget reallocation

📈
Results

5.2x

ROAS

↓38%

CPA Reduction

+95%

Monthly Revenue

4.1%

Avg CTR

+42%

AOV Growth

3.8%

CVR

📊
Performance Metrics

ROAS 5.2x

Snapchat CTR 3.2%

Meta CTR 4.8%

CVR 3.8%

AOV Improvement +42%

💡
Key Learnings

💡 In KSA, Snapchat delivers stronger performance for 18–30 age group than Meta for consumer products.

💡 Trust signals (certifications, origin story, harvest visuals) dramatically improve conversion rates for food products.

💡 Optimizing for AOV instead of just CPA led to 42% higher average order value over 3 months.

💡 Bundle offer ads consistently outperform single-product ads for this category — +28% ROAS.

💡 Arabic copy written specifically for Saudi dialect outperforms MSA (Modern Standard Arabic) by ~35% CTR.

Nasayim Alhayat نسايم الحياة

📋 Overview

🎯 Objectives

⚡ Challenges

🧠 Strategy

⚙️ Execution

📈 Results

📊 Performance Metrics

💡 Key Learnings