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Lumx Clinic لومكس كلينيك

Medical Clinics 🇪🇬 Egypt B2C

Driving qualified medical appointments through performance Meta campaigns with full-funnel lead nurturing.

+180%
Leads Growth
↓45%
CPA Reduction
5.2%
CTR Avg
8.5%
Lead-to-Book Rate

📋
Overview

Lumx Clinic is a medical aesthetics clinic in Egypt offering skin treatments, laser procedures, and cosmetic services. Medical advertising on Meta requires navigating strict policies while still driving qualified leads that convert to actual appointments.

🎯
Objectives

✦ Drive 300+ qualified leads per month
✦ Reduce cost per booked appointment by 40%
✦ Build brand authority in medical aesthetics
✦ Improve lead quality — not just volume

⚡
Challenges

⚠️ Meta health & medical advertising restrictions require creative copy workarounds
⚠️ Lead quality was inconsistent — quantity without qualification
⚠️ Competitors running aggressive discounting campaigns
⚠️ Seasonal demand fluctuations around summer and wedding seasons

🧠
Strategy

We shifted from direct conversion ads to a lead qualification funnel. Top of funnel used educational video content about skin health to attract genuinely interested audiences. Lead forms were structured to pre-qualify intent before sending to the booking team.

⚙️
Execution

→ Rebuilt lead forms with qualification questions to improve lead quality
→ Created policy-compliant ad copy that passed Meta medical review
→ Built seasonal campaign calendars for summer body treatments and wedding prep
→ A/B tested lead form vs landing page — landing page won by 34% in booking rate
→ Set up CRM-connected webhook for instant lead notification to sales team

📈
Results

+180%
Monthly Leads
↓45%
CPA
5.2%
CTR
8.5%
Lead-to-Book
$500K+
Spend Managed
3 yrs
Duration

📊
Performance Metrics

Lead Volume Growth +180%
CTR 5.2%
Lead Quality Score High
CPA Efficiency ↓45%

💡
Key Learnings

💡 Pre-qualifying leads via form questions reduces low-intent contacts by ~60%.
💡 Educational content (not promotional) performs better for medical categories on Meta.
💡 Landing pages beat lead forms for medical appointments due to trust-building content.
Brand Info
Market 🇪🇬 Egypt
Industry Medical Clinics
Type B2C
Period 2021 – 2024
Ad Spend $500K+
Platforms Used
META (FB & IG) Google Ads GA4 GTM Meta CAPI Looker Studio
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